...) model, which was tested using data collected from the users of a leading group buying platform in China, with the help of LISREL. Findings The result indicates that both vendor- and intermediary-related factors exert negative yet significant influences on perceived risk. The relationships between...

.... This situation is not always caused by incomplete information, but by mistakes in decision making. On the buyer side, these situations, referred to as bounded rationality, increase the uncertainty that they may receive a satisfactory service, and hence increase the buyers’ perceived risk. Due to the above...