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Keywords: Perceived usefulness
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2017) 8 (3): 266–288.
Published: 07 August 2017
..., perceived usefulness and customer satisfaction in online retailing were reviewed. Data were collected from 365 respondents active in online shopping for examining the constructs. The model was empirically tested using structural equation modelling. Findings The findings of the study reveal...
Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2016) 7 (3): 361–394.
Published: 01 August 2016
...Sajad Rezaei; Muslim Amin; Minoo Moghaddam; Norshidah Mohamed Purpose The purpose of this study is to examine the impact of service quality, perceived usefulness and users’ cognitive satisfaction to determine the third-generation (3G) mobile phone users’ behavioural retention in using 3G...
Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2012) 3 (4): 413–429.
Published: 02 November 2012
... satisfaction based on perceived usefulness, experiential value and knowledge sharing motivation and community norm on continual usage intention. Findings The results suggest that continual usage intention is directly affected by perceived usefulness, experiential value, egoism, satisfaction and community...
