.... Findings The paper provides empirical insights about how enterprise microblogging can influence consumer loyalty and thus generate business value for firms. It suggests that consumers’ perceived value could strengthen their microblog identification, which will influence their perceived relationship...

... with regard to perceived value and consumer decision‐making styles. Design/methodology/approach A large‐scale questionnaire was administered to freshmen from major colleges and universities across China to measure cultural value, perceived value, and consumer decision‐making style. The data were analyzed...