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Keywords: Personal innovativeness
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2021) 12 (2): 157–172.
Published: 20 August 2021
.... Merchants with different levels of personal innovativeness evaluate the consequences differently. Satisfied merchants continue using the initial MPSs, while dissatisfied merchants switch to other brands. Originality/value The findings first give a more complete depiction of how MSMs make MPS adoption...
