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Keywords: Processing fluency
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2025) 16 (3): 409–443.
Published: 29 April 2025
... mechanism. Findings Specifically, functional content match with high-processing user engagement while hedonic content match with low-processing user engagement. When OSM user engagement and post content are match, they have a positive effect on sales, with processing fluency functioning as a mediator...
