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Keywords: Product development
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2012) 3 (2)
Published: 01 June 2012
... China Innovation Market orientation New products Product development Article Type: 2011 Awards for Excellence From: Nankai Business Review International, Volume 3, Issue 2 The following article was selected for this year’s Outstanding Paper Award for Nankai Business...
Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2011) 2 (1): 98–113.
Published: 08 March 2011
...Yong Cao; Li Zhao; Akio Nagahira Purpose The purpose of this paper is to explore fuzzy front end (FFE) of new product development (NPD) in Japanese manufacturing companies and report on the key factors for success with regard to the front end activities of NPD. Design/methodology/approach...
Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2010) 1 (2): 214–231.
Published: 04 June 2010
... that the environment moderates the effectiveness of different strategic choices or orientations associated with new product development (Lukas and Ferrell, 2000). Specifically, technological turbulence, market turbulence and competitive intensity have been frequently considered in product development studies...
