Keywords: Product line
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Journal Articles
Nankai Business Review International (2020) 11 (2): 171–190.
Published: 13 February 2020
...Heng Xu Purpose This paper aims to investigate a firm’s incentive to innovate its basic product to be socially responsible and its decision on the product line. By constructing a competition model, the paper examines the factors that affect the firm’s choice on its product line with the socially...

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