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Keywords: Product positioning
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2010) 1 (2): 152–165.
Published: 04 June 2010
... Group Publishing Limited 2010 Retailing Marketing Product positioning Competitive advantage Customer satisfaction China Recently, in the market with fierce competition, retail enterprises' comparative advantages could be taken as the key issue of success. The formation of comparative...
