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Keywords: Promotion
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2020) 11 (3): 371–392.
Published: 09 January 2020
...Xiaoyan Zeng; Pengcheng Shi; Wei Xie Purpose This paper aims to reduce the confliction between different retail channels. Design/methodology/approach By investigating a game-theoretic model consisting of a dominant hotel, a promoter and an OTA, the authors analyze the optimal amount...
