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Keywords: Relationship strength
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2015) 6 (2): 156–176.
Published: 01 June 2015
... investment Relationship strength One of the key questions that marketing practitioners and researchers face is how to build strong buyer – seller relationships. Most research on such relationships has been done in Western cultures (Palmatier et al., 2006 ; Shi et al., 2011...
