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Keywords: Review valence
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Journal Articles
Do review valence and review volume impact consumers’ purchase decisions as assumed?
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2016) 7 (2): 231–257.
Published: 06 June 2016
... and purchasing intentions. Design/methodology/approach The effects review valence and review volume are tested using a 3 (valence: positive vs neutral vs negative) × 2 (volume: high vs low) quasi-experimental design and online questionnaires. Findings The study finds that review valence has a stronger...
