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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2022) 13 (4): 630–647.
Published: 14 June 2022
...Xiang Gao; Bin Li Purpose Relatively little research explicitly considers how a firm’s channel decisions affect consumer tradeoffs between the cognitive costs of online search and the physical costs of visiting a retail store. This study aims to argue that opening a new retail store affects both...
