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Keywords: Search volume index
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Journal Articles
Call of the top of CSR: chairman publicity and corporate philanthropy
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2025) 16 (4): 598–632.
Published: 07 October 2025
... introduces a novel variable Publicity, derived from the Baidu Search Volume Index ( SVI ) associated with the chairman’s name and stock code. Combined with the hand-collected and database data, it empirically examines the influence of Publicity on corporate philanthropy in an emerging market. Findings...
