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Keywords: Seller competition
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2015) 6 (2): 199–222.
Published: 01 June 2015
...Xiaoling Li; Xingyao Ren; Xu Zheng Purpose – This paper aimed to analyze the short- and long-term effects of the breadth and depth of seller competition on the performance of platform companies, and investigated the underlying mechanisms of customers’ two-sided marketing tactics on the structure...
