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Keywords: Service guarantee
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2015) 6 (1): 82–102.
Published: 02 March 2015
...Haichao Zheng; Jui-Long Hung; Zhangxi Lin; Jing Wu Purpose – The purpose of this paper is investigating the value of service guarantee (SG) program in Service e-Commerce (SeC) which is one resolution to promote service transactions. SeC is emerging as a booming form of e-commerce where various...
