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Keywords: Service-dominant logic
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Journal Articles
Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance: An empirical research in the context of industrial service
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Journal:
Nankai Business Review International
Nankai Business Review International (2014) 5 (1): 43–69.
Published: 25 February 2014
...-creation activities upon brand performance are tested by conducting a questionnaire survey among 258 pairs of Chinese B2B services providers and their client companies. Findings – The research results show that: on the whole, integration of brand value chain and service-dominant logic (SDL) can lead...
