... by family businesses but also have practical guiding significance for the trans-generational entrepreneurship. Originality/value There are two theoretical contributions in this study. First, the research starting point of social embeddedness theory from the perspective of interpersonal relationships...

... and the feasibility of international strategic alliances. In addition, this study further examined the moderating effects of social embeddedness and social reputation, revealing the boundary effects on the complex relationship between cultural distance and possible international strategic alliance formation...