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Keywords: Social identity
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2019) 10 (2): 259–276.
Published: 31 October 2018
... on brand community theory, social identity theory and usage and gratifications theory. Using a pre-survey of the fans of an enterprise microblog and a random sample survey of such fans on Sina Weibo, the authors tested the structural equation model with LISREL, which includes multiple fit indices...
