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Keywords: Social presence theory
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International (2015) 6 (4): 381–400.
Published: 02 November 2015
..., respectively: H1a. The level of immersion in a 3D virtual world positively impacts consumers’ sense of telepresence. © Emerald Group Publishing Limited 2015 Purchase intention Authenticity 3D virtual world Media richness theory Social presence theory Trustworthiness...
