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Keywords: Spatiotemporal cues
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Journal Articles
When historically cultural and creative products meet AR: the effect of augmented reality–based product display on consumers’ product evaluation
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Journal:
Nankai Business Review International
Nankai Business Review International (2023) 14 (1): 161–176.
Published: 22 December 2022
..., this study explores the multiple characteristics of HCCPs. The historical attributes are the central attribute of HCCPs, leading consumers to perceive lower sense of authenticity due to the conflict with real-time spatiotemporal cues risen from the AR-based display. However, the artistic attributes, which...
