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Keywords: Stakeholders
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Journal Articles
Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance: An empirical research in the context of industrial service
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2014) 5 (1): 43–69.
Published: 25 February 2014
... to stronger theoretical explanation about the industrial services brand value and brand performance. In other words, value co-creation activities among multiple stakeholders can help customers perceive brand value in a favorable way and finally improve brand performance; branding process involves eight kinds...
