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Keywords: Strategy equilibrium
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Journal:
Nankai Business Review International
Nankai Business Review International (2021) 12 (2): 220–235.
Published: 26 June 2021
... is that the manufacturer does not incorporate the retailer's fairness concern, and the retailer does not introduce the SB. When acceptance extent on SB is high, the manufacturer incorporates the retailer's fairness concern and the retailer introduces the SB. Store brand Stackelberg game Fairness concern Strategy...
