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Keywords: Utilitarian products
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Journal Articles
Journal:
Nankai Business Review International
Nankai Business Review International 1–41.
Published: 28 July 2026
...Yang Yu; Ziqing Ye; Li Yang; Yawen Liu; Junwu Chai Purpose This study aims to investigate how product attributes and emotional cues in online reviews jointly influence consumers’ repeat purchase intentions, and how these effects differ between hedonic and utilitarian products. While prior research...
