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Keywords: Website functionality
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Journal Articles
Analyzing customer satisfaction: users perspective towards online shopping
Available to Purchase
Journal:
Nankai Business Review International
Nankai Business Review International (2017) 8 (3): 266–288.
Published: 07 August 2017
...Urvashi Tandon; Ravi Kiran; Ash Sah Purpose This study aims to identify and analyse the key determinants influencing customer satisfaction towards online shopping in India. Design/methodology/approach The literature concerning major attributes of website functionality, perceived usability...
