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At its most fundamental, packaging does three major jobs: it preserves, it protects and it identifies. It is frequently the first thing that developing countries use to improve their food situation. Once they introduce better packaging into the system, they can reduce losses that occur, in food distribution in particular, by considerable amounts. As much as 25 or 30% of a crop can be saved by relatively simple improvements in packaging procedures. However, in the sophisticated countries of the world, packaging does a lot more than merely preserve, protect and identify.
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