ASDA support for farmers Free

ASDA support for farmers

The supermarket chain ASDA recently opened its headquarters to over 350 farmers so they could put their views about supermarkets and the farming crisis to ASDA chief executive Allan Leighton and NFU president Ben Gill. ASDA announced a series of new support measures to back Britain’s farmers and growers. These included accepting a wider range of apples, strawberries, pears, tomatoes, carrots and potatoes and extending British-only policies to include frozen pork and beef, fresh and UHT milk. In the last year ASDA has already introduced British-only policies on fresh beef, pork and lamb, withdrawn from 1999 New Zealand lamb contracts and ensured that all fresh and frozen turkeys on sale at Christmas were UK reared.