Ten key trends in food, Nutrition & Health 2008

Article Type: Food Facts From: Nutrition & Food Science, Volume 38, Issue 3.

• Key trend 1: digestive health a wellness issue and the biggest opportunity.

• Key trend 2: fruit and superfruit the future of food and health.

• Key trend 3: the marketing power of "naturally healthy".

• Key trend 4: beauty foods the newest niche.

• Key trend 5: weight management more about maintaining than losing.

• Key trend 6: mood food feels its way.

• Key trend 7: a tipping point for the premiumisation of health.

• Key trend 8: healthy snacking for the "me" generation.

• Key trend 9: kid's nutrition connecting to multiple trends is crucial.

• Key trend 10: are antioxidants the new probiotics?