Consumer survey

Article Type: Food facts From: Nutrition & Food Science, Volume 42, Issue 3

The downturn is still having its effect:

• over a third of consumers (41 per cent) are giving up luxuries, such as beauty treatments and takeaway coffees, in order to save money;

• the majority of consumer (89 per cent) spend less than an hour in the supermarket, reflecting the on-going trend for smaller basket shops, and the growth in online shopping; and

• only a fifth (22 per cent) of consumers are spending more time in the supermarket than they did two years ago.