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The now familiar message, initiated by the NACNE and COMA reports, that our health is linked to our eating habits has resulted in consumers being much more selective when buying food. This demand for information has had a positive response from the food manufacturing industry and food retailers, many of whom are now giving detailed nutrition information on their labels. Similarly, we are about to have a set of Government guidelines on nutrition labelling designed to ensure that nutrition information is given in a standard format and can easily be compared.

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