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As we pointed out in our first article in the May issue, the fast food market in the UK is expanding rapidly, and new fast food products are continually appearing in the high street. These include filled croissants, cookies and French bread sandwiches, with names like Franch Franks, le Croissant Shop and Mrs Field's Cookies. At the same time the more mainstream lines or burger and pizza chains are responding to the demands of the more health conscious consumer by offering nutritional information and products with a healthy image.
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