Investigating the Diet of “Organic Eaters”

The preliminary findings of a survey of regular consumers of organic food are presented. The research was designed to investigate dietary change in contemporary society with particular reference to the minority, but nevertheless influential, interest in organic produce. Four hundred and fifty consumers were surveyed through wholefood shops and organic shops, by questionnaire and also by completion of diet‐diaries. Concerns the questionnaire results regarding changes in composition of diet (major food groups) from childhood and how these changes compare with the national average consumption.