An investigation into the current market for fruit in the UK and the measures taken to promote an increase in consumer consumption

Surveys trends in the supply and consumption of fruit in the UK,covering: the varied range of fruits available and benefits to health associated with them; improved transportation and storage capabilities;contributions by health promoters and retail marketers to increase public awareness of the benefits to health of greater consumption of fruit. Against this background, considers the findings of a recent national survey that, for one week surveyed, 21 per cent of the UK households involved purchased no fruit at all. Discusses some of the quality‐related issues of fruit growth, importation, storage and transportation, including the use of agrochemicals, irradiation processes and the genetic engineering of produce. Gives unreserved support to the efforts of various agencies to promote the benefits to health of increased consumption of fruit (and vegetables).