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foodlink’s National Food Safety Week provides a focus for communicating messages designed to help people understand and initiate the basic precautions which can be taken to reduce the risk of food poisoning and in the process provide fun and entertainment for thousands throughout the UK. There were over 100,000 reported cases of food poisoning last year and there has been much speculation recently that many more cases go unreported. National Food Safety Week provides the tools both to raise awareness of the problem and to provide the answers in a fun, inclusive and effective way. Indeed, keeping food safe is one of the most basic applications of technology in the home.

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