The increasing influence of food influencers on social media platforms has raised concerns about health-washing, where misleading health claims shape consumer perceptions and dietary choices.
This study uses a strategic mapping approach to analyze academic knowledge on food influences and health-washing along with bibliometrics. Using Biblioshiny and VOSviewer, we examine 295 articles to understand publication trends, evolving trends through time slices and Sankey charts in this field.
Based on the analysis, this study offers a comprehensive summary based on stimuli, organisms and response framework and recommends future research directions to offer the potential to advance research on food influencers and health-washing.
This paper contributes to that existing literature by presenting an in-depth understanding of how food influencers create and reinforce health-washing discourse through a bibliographic and strategic clustering of themes.
