New Yakult pack gains consumer endorsement

New Yakult pack gains consumer endorsement

Yakult has updated its familiar pack. The new bright red design greatly improves visibility in store. This pack design aligns closely with Yakult Light while clearly differentiating the two products.

The improved pack gives more information, emphasising the brand's origin and 70-year heritage. Pre-launch research shows that the new design matches consumer expectations for this high quality product.

Yakult, the fermented milk drink with billions of friendly bacteria in every little bottle, has developed new sales worth £27 million per annum since it was launched in Britain in 1996. Yakult is now the biggest selling stock keeping unit in the Yogurt and Yoghurt Drinks sector.

For more information contact: Yakult UK Ltd,12-16 Telford Way, Westway Estate, Acton, London W3 7XS. Tel: 020 8740 4111; Fax: 020 8740 4999; Web site: www.yakult.co.uk