World School Milk Day

World School Milk Day

In Finland, milk is served cooled in every school every normal school day for free for the children. In most schools, there are at least two types(semi-skimmed and skimmed milk) of milk available. All school milk is pasteurised and there is also low-lactose or lactose-free milk available.

Milk – White magic power is a three-year long EU supported campaign going on in Finland to get the children to drink more milk and maintain the good image of milk. Within this campaign, we delivered white clown noses and paper masks to the children at schools to have fun at World School Milk Day at 27 September.

Half of the schools in Finland ordered the material. Here is an example of the school where they celebrated the whole week. School kitchen personnel campaigned for the milk by telling the children the usual amount of used milk and encouraged them to raise the amount every day. Till the end of the week the children had almost doubled the school milk they used to drink. This is a good example: even with a small load you can achieve big results!

Dairy Nutrition Council Finland P B 77, 00241 Helsinki, Finland.