... jam with different attributes (brand, type of production method and price) on a sample of 2,166 Italian respondents through a choice experiment using a random parameter logit-error component model. Findings The results showed that WTP for jams can be affected by attributes such as brand, price...

... of genetically modified food in relation to particular indications on the label about the implementation of corporate social responsibility (CSR) initiatives by manufacturing companies. Design/methodology/approach For this purpose a choice experiment was used on a representative sample of more 1,300 Italian...