... This research suggests both information about this particular kind of consumption and factors that determine their purchase through statistical techniques for testing and estimating causal relations, using data derived from carrying out sample surveys. Above all, the factor analysis and the cluster analysis...

... consumers who evaluated eight samples (six experimental wines and two commercial wines) concerning the attributes: appearance, aroma, body, flavor and overall acceptance. Findings Experimental wines presented higher acceptance when compared to commercial wines and cluster analysis shows the splitting...