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Keywords: Consumer inferences
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Journal Articles
Journal:
Nutrition & Food Science
Nutrition & Food Science (2014) 44 (4): 335–344.
Published: 08 July 2014
.... IMI has been measured on Campbell’s (1995) scale (Table 2). The variable “perceived level of support” measures consumer inferences about the level of support of the claims. The ordinal scale applied to measure these is based on markers mentioned by Murphy (2005) : H3. Functional...
