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Keywords: Experimental auctions
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Journal Articles
Journal:
Nutrition & Food Science
Nutrition & Food Science (2014) 44 (4): 345–362.
Published: 08 July 2014
... to increase the arousal and the expectation on products quality characteristics, in this case, the communication strategy has to carefully consider the limit of these product components. Originality/value – For the first time the use of experimental auctions investigate the role of problematic...
