Keywords: Fortified foods
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Journal Articles
Nutrition & Food Science (2017) 47 (2): 229–239.
Published: 13 March 2017
...S. Shamal; Bijuna C. Mohan Purpose The purpose of the conceptual paper was to identify diverse factors that had an impact on the purchase decision of fortified foods and beverages (FFB), and the specific aim was to critically review the role of consumer health consciousness and the labelling...

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