... of low‐allergen food produced using genetic modification was reasonably high (55‐85 per cent), in general participants would prefer this food to be produced through conventional means. Research limitations/implications Further research is required with a larger sample, where cross‐cultural...

... about genetic modification issues, still a large proportion (48 per cent) are unaware of what is exactly a GM plant and 55.3 per cent believe that GM foods may impose risks for public health and the environment. However, after reading a short informative statement the “negative” attitude of respondents...

... on GM crop varieties, mandatory labelling policies and strict traceback requirements with GM products that would see failures in marketing these products. © Emerald Group Publishing Limited 2005 Food products Genetic modification Marketing Customer satisfaction Going back in time...