...., 2006 ; Grunert and Wills, 2007 ; Roosen et al., 2007 ; Verbeke et al., 2009). Italy Latent class analysis Health claims Olive oil © Emerald Group Publishing Limited 2014 As far as production area is concerned, four levels were identified: two regional...

... to compare public concerns assessed by a combination of qualitative and quantitative analysis in the UK and Italy. The results show that, despite the fact that Italians used a poorer vocabulary to describe their concerns compared to the British respondents, both samples clustered the applications...