... analysis Label Added value GMO Several recent studies underline that people will pay more for claims not present on classic food labels, and the use of new biotechnologies into agri-food system has increased this trend (Yang and Chen, 2016 ; Russo, 2015 ; Amaru, 2014). In this context...

...”, for whom freshness, the label and the assortment count for much; the third, “agnostic consumers”, who choose a product according to its origin and the price/quality relationship, while ethical aspects, health claims or information on the use are not considered as important. Social implications – From...