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Journal Articles
Journal:
Nutrition & Food Science
Nutrition & Food Science (2018) 48 (2): 318–332.
Published: 12 March 2018
... of purchasing behaviour. Originality/value Two broad themes were identified from the factor analysis where the first factor prioritises “Preference for ethically sourced food” and the second factor conceptualises “Perceived knowledge and status of provenance standards”. The TPB was expanded to incorporate...
