Keywords: Scientific support for health claims on food
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Journal Articles
Nutrition & Food Science (2014) 44 (4): 335–344.
Published: 08 July 2014
... stimulus-based inferences about the level of scientific support for health claims on food. Design/methodology/approach – An advertisement copy test for a fictitious product bearing a caries risk-reduction claim has been conducted. The test design comprises three claim conditions, each corresponding...

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