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Keywords: Segmentation
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Journal Articles
Safety attitudes, cost perceptions and price premium acceptance of ready-to-eat food among consumers
Journal:
Nutrition & Food Science
Nutrition & Food Science 1–11.
Published: 24 June 2026
... are less common and more predictive of affordability perceptions. Paradoxically, respondents with stronger safety concerns were less willing to pay a premium for ready-to-eat food. Cluster analysis revealed three distinct consumer segments; these were time-savers, quality-seekers and socially driven...
