... behaviour and which product attributes are more critical during food assessment. So, the paper aims to investigate consumer's behaviuor linked to typical product attributes indicated on the packaging. Design/methodology/approach The present study examines consumer willingness to pay (WTP) for a cherry...

...Flavio Boccia; Daniela Covino Purpose New food technologies based on biotechnological organisms are increasingly becoming a cause for debate and conflicting discussions. This paper aims to investigate hypothetical consumer behaviour, and the willingness to pay (WtP), towards a specific type...