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Purpose

The study aims to identify the issues that restrict students to show their real performance in the design due to lacking of self-advocacy skills and suggesting a new concept to overcome these difficulties.

Design/methodology/approach

The current literature was surveyed to form a comprehensive understanding of the issue. A case study has been taken for three years and two groups of students were taken. Results achieved and discussed.

Findings

The result of the study showed that those students who undergo an environment equipped with knowledge about self-advocacy can perform better and the success level is relatively higher amongst these students.

Originality/value

This study contributes to the current literature an original knowledge that has not been previously written about (empowering self-advocacy amongst students of interior architecture). The profession of interior architecture is a relatively new profession and faces challenges in fixing its feet on the ground that is why the subject can add a real value to it to alleviate the challenge.

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