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Keywords: Acceptability
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Journal Articles
Journal:
Open House International
Open House International (2023) 48 (4): 666–682.
Published: 25 January 2023
...Indira Shakina Ramadhani; Petrus Natalivan Indradjati Purpose This study aims to propose a conceptual framework for the acceptability of city branding on social media. The conceptual framework of the acceptability of city branding is necessary to achieve a successful city brand in the social media...
